Decide. Make. Sell. Remember.
AiNDREA, the AI fashion house behind your brand.
Culture moves first, then the market. AiNDREA reads both every day and tells your brand what to make next.
First issue Tue 10 Nov. Free, every week, no account.
Generated imageThe problem
Sales runs on a CRM. Finance runs on an ERP. What your brand makes still runs on meetings, decks and instinct.
Nobody records why a color was chosen or a silhouette was dropped, or whether the call was right. When the person leaves, the judgment leaves too.
Up to 40% of what the fashion industry makes goes unsold.
Every wrong call becomes product that is made, shipped, marked down and thrown away.
Source: Source Fashion and Insider Trends, June 2025.
Fashion runs on AiNDREA.
AiNDREA decides what your brand should make, helps you make it and sell it, and remembers what worked, so every season is sharper than the last.
Fashion intelligence for brands and retailers
Generated imageHow it reads
Culture moves first, then the market. AiNDREA reads both, every day.
Generated image1 · Culture
What people want
What people search for and talk about: social conversation, news, designers and fashion weeks.
Generated image2 · Market
What the market does
What launches, gets marked down and sells out, category by category, read every day.
Generated image3 · Your brand
What to make next
A call for your brand alone, from your Brand Graph and your own sales, with dated evidence and its money impact.
What it does
One house behind your brand.
Generated imageDecide
What to make, how deep to buy, what to drop and how to price, answered on your season calendar.
Paid from Mon 18 Jan 2027
Generated imageMake
An accepted call becomes designs and product imagery to react to before anything is sampled.
Coming soon
Generated imageSell
Product pages, listings, email and ads as drafts you publish, and a demand test before inventory is bought.
Coming soon
Generated imageRemember
Every call, what you did and what sold, graded on your own sales, declined calls included.
From the first call
Brand Graph. Your assortment, price architecture, margin, lead times and voice. Every room reads it, so every answer is yours.
Record. Every decision and its outcome, kept season after season. The part that compounds.
What a call looks like
Every call comes with its evidence and its money.
- The call.
- Make, deepen, cut, drop or price.
- The evidence.
- Every number dated, with its source.
- The money.
- What the call is worth to your margin.
- The confidence.
- A score, and the reasons behind it.
- The grade.
- Graded later on your own sales.
Taste and judgment
Taste you can trust. Judgment you can check.
Data says what is happening. Taste and judgment decide what is right for one brand. That is what separates a fashion house from a data feed.
Generated imageYour taste, organized.
The Brand Graph holds your palette, references, voice and what your brand never does.
Every call is a judgment.
With its reasons and a confidence score. Skipping a trend that does not fit is a judgment too. People with decades in fashion review the calls.
Then it is graded.
The Record grades every judgment against what sold, so you can check it, not just trust it.
Who it is for
Built for the people who decide what gets made.
Generated imageFashion brands
Know what to make before it becomes inventory.
Every call comes with its evidence and its money, and is graded on your own sales.
For founders, heads of product, merchandising and design. Fewer wrong calls, protected margin, deadlines met.
Generated imageRetailers with their own labels
See what your customers want before the buy.
What the market is doing, category by category: what to carry and how deep.
For buyers and planners. Open-to-buy you can defend, and sell-through you can see coming.
Apparel, footwear, handbags and accessories, and jewelry and watches. Categories join in waves, each as it passes its check. See every category
Proof
We keep score, in public.
Every trend service says it called everything, after the fact. We publish first.
From Tue 10 Nov 2026 · The free weekly report.
What launched, what got marked down, what sold out and what was delisted in a category, as each passes its check. Every number dated.
From Tue 10 Nov 2026 · Graded in public.
Every prediction we publish stays up with its result, misses included.
27 Nov to 1 Dec 2026 · The Markdown Ledger.
Black Friday, read every morning and graded against the weeks before. Results Tue 1 Dec.
How to start
Free tells you what is happening. Paid tells you what to do.
Tue 10 Nov · Free category report.
Weekly, every number dated. No account needed.
Mon 14 Dec · Free plan.
The report as your own, your competitors highlighted, your Shopify sales beside the market.
From Mon 14 Dec · 30-day pilot.
Calls on your brand, in your categories. Nothing to pay if it does not deliver.
From Mon 18 Jan · Paid Decide.
Every call graded on your sales. Single sign-on, Slack and GA4 included.
Pricing
One price per category. Unlimited seats.
The free report and the free plan.
A month for your first category.
A month for each category after that.
A category is one category of the range, such as handbags or dresses. Monthly, cancel any time. Multi-brand groups and enterprises: category pricing as the floor, plus setup, API and service levels. Talk to us.
Prices as of 20 Oct 2026. See pricing
Free report · First issue Tue 10 Nov
Your category, every week. Free.
Each category joins as it passes its check.
What does AiNDREA actually deliver?
Finished calls, not a dashboard. Pulse delivers recommendations and documents your team can take into a meeting, starting with the Trend Report and the Trend Deck. Make will deliver designs and product photography you can approve. Every number in every document has a dated source.
Where does the market data come from?
Public storefronts. AiNDREA records every launch, markdown, sell-out, restock and delisting. Your own sales come from your store, read-only, only if you connect it.
Does AiNDREA replace my creative director or merchant?
No. AiNDREA recommends, drafts and remembers. A person answers every call and publishes every asset. It gives a small team the reach of a large one, and a large team a memory.
Will my recommendations look like everyone else's?
They should not. Every call is written from your Brand Graph: your price band, your customer, your calendar and the things you never do. AiNDREA will tell you to skip a trend that does not fit your brand, and record why.
How do I know it works before I pay?
Start free. The free report shows what your category did each week, and the free plan, from Mon 14 Dec, puts your own store beside the market. When you want calls on what to do, move to paid with a 30-day pilot: nothing to pay if it does not deliver. Every call we publish is graded in public, misses included.
What is free?
Two things. The free report, every week, with no account: what launched, what got marked down, what sold out and what was delisted in a category, as each passes its check. The free plan, from Mon 14 Dec: the same report as your own, with your store beside the market and your competitors highlighted. It has no end date.
Who owns the data?
You do. Your Brand Graph, your Record and everything you upload belong to you, can be exported in full at any time, and are never used to train models for anyone else without your opt-in.
Know what to make before it becomes inventory.
Book a 30-day pilot
The AI fashion house behind your brand · Decide. Make. Sell. Remember.
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