Record ยท Shared From your first call, Mon 18 Jan 2027
Everything that happened, and what it earned.
The Record keeps every call, the answer, the reason, the notes and the outcome. It is your brand's history, and the reason AiNDREA gets sharper every season.
One call, kept
Decided, explained, graded.
Each call keeps what you chose, why, and what it sold. Next season starts from that, not from memory.
Generated imageFive kinds of outcome
Every call gets graded.
Declined calls are graded too. A call you refused that would have sold is as valuable to learn from as one you accepted.
| Outcome | Grades | Measured by |
|---|---|---|
| Product | Pulse and Make calls | Sell-through, margin, markdowns, reorders |
| Demand With the full loop | Demand test calls | Pre-orders and waitlist sign-ups |
| Campaign With the full loop | Campaigns calls | Conversion, return on ad spend, cost per acquisition |
| Buyer Later | Sell-In calls | Retailer orders, units and the buyer's reason |
| Market | Forecasts | Whether a trend arrived, and when |
The Prediction Ledger Coming soon, with the full loop
We write our calls down. Then we grade them in public.
We publish labeled predictions and score them in public on Graded in public. Our model's own forecasts join the Ledger once their backtest passes, each with a timestamp, a confidence score and a deadline, and each stays there whether it lands or not.
| Logged | Call | Confidence | Grade by | Result |
|---|---|---|---|---|
| Format | A specific, checkable claim about a category | 0 to 100 | Date | Hit, miss or partial |
| First entries | Opens when the full loop launches. Calls are sealed before the season and graded after it, misses included. | Pending | Pending | Pending |
Misses stay in the Ledger. A track record you can audit is worth more than one you take on faith. Until it opens, our corrections and claim verdicts are on Graded in public.
Why grade declined calls?
Because a call you refused that would have sold teaches as much as one you accepted. Over seasons, the Record shows how your brand decides and where AiNDREA should argue harder or step back.
How long is the Record kept?
For as long as you are a customer, and exported to you in full on request when you leave.
Can finance see it?
Yes. A Viewer role can read every call, answer and outcome without changing anything.
What is the Prediction Ledger? Coming soon, with the full loop
A public log of AiNDREA's own forecasts, each timestamped with a confidence and a deadline, graded whether it lands or not. Opens when the full loop launches. Calls are sealed before the season and graded after it, misses included.