Fashion deserves a better memory.

Fashion makes too much of the wrong things. The decisions behind that waste are made under deadline, on instinct and last season's spreadsheet, and the reasoning rarely survives the season.

AiNDREA was founded in New York to change how those decisions are made. We read public online stores and public conversation, write recommendations for one brand at a time, help teams make and sell what they decide, and keep a record of what worked so every season starts smarter.

We hold ourselves to the standard we ask of our customers: every number sourced and dated, every call scored, and our own predictions graded in public.

Where we are going: the record we are building covers every fashion category, from apparel through footwear, bags, jewelry, watches, beauty, activewear, swim, kids and home, across the US, the UK, Europe and Asia. We read it with our own readers wherever they reach and add paid data layers where they cannot. Every record is dated, measured and alerted, and we know what every source costs.

AiNDREA reads the fashion market every day: what launches, what gets marked down, what sells out, and what people search for and talk about. Coverage alone is what incumbents already sell. What we add is proof: every number traceable to a dated fact, every call scored and graded against what sold.

Our work is patent pending: we have filed twelve provisional patent applications.