Pulse · Decide Mon 18 Jan 2027
What to make, drop and price next.
Pulse delivers the answer finished: not a dashboard or a data feed, but the document that walks into the meeting, written for one brand, with a dated source under every number.
Before it becomes inventory.
Calls for 30-day pilots From Mon 14 Dec. Paid Decide from Mon 18 Jan 2027.
Generated imageFour intelligences
Four questions, one pipeline.
In the free report from Tue 10 Nov
Market and trend
Launches, markdowns, sell-outs and delistings, each as it passes its check. Conversation from the week after Fri 27 Nov, category by category.
Your competitor set from the free plan, Mon 14 Dec
Competitor
What competitors carry, price, discount, launch and sell out.
From your store on the free plan, Mon 14 Dec
Sales
What is actually moving in your business, from your Shopify store or a file import, read-only.
Opens after its backtest
Forecast
What is forming before it has a name. Opens only after it proves itself on history.
Formats
Fourteen formats. One body of intelligence.
Trend Report and Trend Deck at launch; the other formats follow.
Generated image
Generated imageBuilt to be checked
Every claim can be traced.
Calls inside the documents
Every recommendation in a trend edit can be answered right there, and it is the same call shown on Season.
Evidence rules
A trend is something a shopper would recognize. A trend seen in only one stream is never labeled more than emerging. Numbers that cannot be sourced are left out.
Reviewed and graded
Every Run is reviewed before delivery. Forecasts go in the Prediction Ledger Coming soon, with the full loop, graded in public, misses included.
Who it is for
Answers for the people who decide.
Merchants
What to buy deeper, and what to cut
Category boards, sell-out speed and markdown pressure in your price tier, turned into calls.
Founders
The market in one read
A weekly brief on your categories, your competitors and your own best and worst sellers.
Wholesale and sales
Evidence for the buyer
Buyer pitch decks and competitive maps built from the same Run.
What Pulse reads
What we read, every morning.
AiNDREA reads the fashion market every day: what launches, what gets marked down, what sells out, and what people search for and talk about.
- What launches
- What gets marked down
- What sells out
- What people search for
- What people talk about
Calls
Recommendations you can answer.
Every call in a Pulse document can be answered right there: doing this, doing it with changes, not doing it, or not yet. The same call appears on Season and in your Record.
- Nine labels: make, deepen, reorder, cut, drop, swap, price, markdown and skip.
- Two to four dated pieces of evidence under every call.
- A confidence score and the evidence that would change it.
Free tells you what is happening. Paid tells you what to do: calls appear only on paid plans.
Generated imageThe 14 formats
One Run. Every document the season needs.
| Format | What it answers | Usually for |
|---|---|---|
| Trend Report and Trend Deck · At launch | Which trends are worth acting on this season, and the evidence behind each, as a report or a deck | Founder, creative lead |
| Seasonal Overview | The season on one page: deadlines, occasions, themes and priorities | Whole team |
| Assortment Plan | How the range splits, what it costs and where markdowns sit | Merchant |
| Competitive Map | Where you sit against the stores your customer also shops | Founder, merchant |
| Sales Recap | What sold, at what price, and what it means for the next buy | Merchant, finance |
| Product Catalog | A browsable edit of products with price and status on each | Product team |
| Mood Board | The visual direction for a theme: images, palette and words | Creative lead |
| Color Card | The season's colors with their share of launches | Design |
| Graphics and Technique | The prints and details gaining ground, and where | Design |
| Buyer Pitch Deck | The slides you take to a retail buyer | Wholesale |
| Newsletter | A weekly email: three items, one number, one link | Whole team |
| Trend Alerts | What moved this week against what you have in stock | Merchant |
| Predictive Brief | One forecast call, scored. Opens after its backtest | Founder |
| Trend Video | A short film of the season's direction, made in Make, priced in Credits when it opens | Marketing |
What is a Run?
One Run is one body of intelligence: a question asked of the market for your brand, such as "what should we do in knitwear this fall". It renders into the formats that are open: the Trend Report and the Trend Deck at launch.
How current is the data?
Launches and delistings are recorded with the date they were seen. Prices are read where stores allow it; each price shows the date it was last read, and Pulse never presents an old price as current.
Can Pulse name my competitors?
Inside your account, yes: your competitor set is part of your Brand Graph, and you name it on the free plan. In public content, like Proof, we name categories, never brands.
Is Competitor intelligence available?
You name your competitor set on the free plan, from Mon 14 Dec. Calls that use it start with paid Pulse in January.
What about forecasting?
Forecast opens only after it passes a backtest on history. Until then we do not sell forecasts. When it opens, every forecast goes in the Prediction Ledger Coming soon, with the full loop and is graded in public.
Can we use our own deck template?
Yes. Brands with their own deck structure can have it built in, so Runs arrive in your format.
Start here