Brand Graph ยท Shared Starts on the free plan
What makes your brand this brand.
Built step by step from the free plan: each setup step unlocks a better report. Larger brands can add the Brand Intelligence Interview. Commercial facts come first, because they turn every call into money.
Generated imageYour taste, organized
The things only your brand would do.
Palette, references, voice, and the list of what you never do. Every call, image and draft reads it first.
| What it holds | Where it comes from | What it unlocks |
|---|---|---|
| Category | Sign-up | Which report you get |
| Season calendar and buy lock | The merchant | The countdown and every deadline |
| Open-to-buy | The merchant | Money impact on every call |
| SKUs, prices and sell-through | Shopify or a file import | Evidence from your own business |
| Target margin and landed cost | The merchant | Margin impact on every call |
| Supplier lead times | The merchant | Alerts when a deadline is at risk |
| Competitor set | Setup, or the interview | Competitor evidence |
| Who the brand is for, and what it never does | The interview | Brand fit, and the decision to skip a trend |
| Palette, type and voice | The creative lead | Make and Sell |
How it behaves
Quiet, versioned, yours.
- Every fact shows who entered it and when, so a questioned number is answered on the spot.
- Nothing nags. A missing fact appears only where it costs something, on the one call that needs it.
- Every change creates a new version, and every call remembers which version it used.
- Add your own sources. A private one, such as a supplier portal, stays with your brand only.
- Export it any time.
How it is built
Starts free, then always current.
The Brand Graph starts with the setup steps on the free plan, adds the interview for larger brands, then keeps learning from every call you answer.
Setup steps on the free plan
Your category, your competitors, and your store data, connected or imported. Each step unlocks a better report.
The interview
For larger brands: founder, merchant and creative lead, in one working session: who the brand is for, what it never does, how it decides.
Your answers
Every call you accept, change or decline teaches the Brand Graph how your brand decides, not just what it chose.
What if our facts change mid-season?
Change them in the Brand Graph. Every change creates a new version, and every call remembers which version it used, so past decisions stay explainable.
Who can edit it?
Owners and admins. Every fact shows who entered it and when.
Can we take it with us?
Yes. Export your full Brand Graph at any time, in open formats.
Is our Brand Graph used for other brands?
Never. Each brand's data is sealed by the database itself, and nothing is used to train models for anyone else without your opt-in.
Start here
Start with the free report.
Each setup step on the free plan makes it sharper.