The platform
One house behind your brand.
AiNDREA decides what your brand should make, helps you make it and sell it, and remembers what worked. Your season sets the deadlines, three rooms do the work, and two shared layers make every answer yours and every season sharper.
In one minute
Decide. What to make, how deep to buy, what to drop and how to price. Paid from Mon 18 Jan 2027.
Make. Designs and product imagery before anything is sampled. Coming soon.
Sell. Pages, listings, email and ads as drafts you publish, plus a demand test. Coming soon.
Remember. Every call and what it earned, graded on your own sales. From the first call.
Generated image
Generated image| Part | Its job | Who uses it | Status |
|---|---|---|---|
| Season | What to decide, and by when | Founder, merchant | Today view Mon 18 Jan 2027; full calendar Later |
| Decide (Pulse) | Decide: what to make, drop and price next | Merchant, founder | Mon 18 Jan 2027 |
| Make | Studio (design): designs, photography and graphics before sampling | Creative lead, product team | Opens category by category, after Decide |
| Sell | Sell to consumers, then grade the call | Marketing or ecommerce lead | Opens category by category, after Decide |
| Sell-In | Sell to retail buyers | Wholesale lead | Later |
| Atelier | Make's production room: tech packs, costing, sourcing and sampling | Production lead | Later |
| Brand Graph | What makes the brand this brand | Every room reads it | Starts on the free plan |
| Record | Every call, answer and outcome | Every room writes it | From your first call, Mon 18 Jan 2027 |
The loop
Decide, make, sell. Then learn.
Most tools stop at the decision or start at the asset. AiNDREA follows one call all the way to what it earned, then feeds that back, so the next call starts closer.
Season · Decide · Make · Sell · Remember. Between Make and Sell, the demand test: read pre-orders and waitlists before inventory is bought.
The standard
Four rules every answer has to pass.
Brand-true
Written from your Brand Graph. If it could belong to anyone, it does not ship.
Sourced
Every number traces to a dated fact. If it cannot be traced, it does not appear.
Scored
Every call carries a confidence score and says what would change it.
Compounding
Every outcome goes back into the Record, so the next season starts smarter.
Under the hood
One pipeline. Everything we read.
Everything comes from one pipeline that reads the market into one consistent model. That is why a report, a call and your sales view always agree.
Coverage · Where we are going
Every category, every market
Apparel, footwear, bags, jewelry and watches, beauty, activewear, swim, kids and home, across the US, the UK, Europe and Asia. We start with public US storefronts and a first set of categories, and add more as each passes its checks.
One model
One vocabulary
A launch, a markdown, a sell-out, a restock, a rise in attention or a turn in conversation means the same thing everywhere it appears.
Trust
Two dates on every record
When it happened in the world and when we collected it, so AiNDREA can show exactly what it knew on any date and grade itself honestly.
Who it is for
One platform, every seat at the table.
Founder
One view of the season
Deadlines, open-to-buy, open calls and AiNDREA's own track record on one screen.
Merchant
Calls with money attached
Every recommendation shows units, price, margin impact and the deadline it has to meet.
Creative lead
A brief, not a blank page
Accepted calls arrive in Make as briefs, already checked against the brand.
Marketing and ecommerce
Launches that get graded
Campaigns drafts every channel from approved assets and reads the results.
Wholesale Later
A brief for every account
Sell-In prepares each buyer meeting and records what the buyer ordered and why.
Finance
Decisions you can audit
The Record shows every call, who answered it, why, and what it earned.
Onboarding
Start free, then make it yours.
Onboarding is a self-serve ramp from the free plan. Larger and multi-brand accounts can add the Brand Intelligence Interview. It always ends with your team running AiNDREA on its own.
The free report
Your category, every week, with every number dated. Tue 10 Nov
The free plan
Connect your store or import a file, name your competitors and pick your category. Each setup step unlocks a better report. Mon 14 Dec
The Brand Intelligence Interview
For larger and multi-brand accounts: a working session with your founder, merchant and creative lead on calendar, margins, lead times, competitors, palette, voice and what you never do.
Integrations
Works with what you already run.
Sales data
Shopify
Orders, stock and prices, read-only, every morning. A file import works for any other platform.
When: on the free plan, Mon 14 Dec
Traffic
Google Analytics 4
Product page views and conversion, for evidence on what shoppers look at before they buy.
When: from Mon 18 Jan 2027
Marketing
Meta and Klaviyo
Drafts out, results back in, so every campaign call is graded on what it earned.
When: with Make and Sell, Opens category by category, after Decide
Teams
Slack
Calls and alerts where your team already talks. Ask a follow-up question in the thread.
When: from Mon 18 Jan 2027
Also: Microsoft single sign-on, from Mon 18 Jan 2027. Microsoft Teams, Airtable, and ERP, POS and PLM connections on request.
A day with AiNDREA
What changes on a Tuesday.
| When | What happens |
|---|---|
| 06:00 | Your store and the market are read. Overnight launches, markdowns and sell-outs are recorded. |
| 08:00 | Season shows today's calls, sorted by deadline and then by money. |
| 09:30 | The merchant answers three calls in the buy meeting, one with changes. Open-to-buy moves. |
| 11:00 | The accepted call arrives in Make as a brief. Three checked directions come back. |
| 15:00 | The creative lead approves one direction. The choice is recorded as a call. |
| Weeks later | Sales come in. Each call is graded and written to the Record, including the ones you declined. |
Do I need all three rooms?
One price per category includes everything open in it. Decide opens on Mon 18 Jan 2027; Make and Sell join category by category, after Decide.
How do we get started?
With the free report for your category. The free plan, from Mon 14 Dec, adds your store; each setup step makes the report sharper. Larger and multi-brand accounts can add the Brand Intelligence Interview.
What systems does it need?
None to start: AiNDREA reads the public market. Connecting your store adds your own sales as evidence. Everything else is optional.
Can we run several brands?
Yes. Each brand has its own Brand Graph and Record, sealed from the others. Groups running several brands should talk to sales.
Is the platform one product or several?
One. One data pipeline, one Brand Graph and one Record, shared by every room, so a board, a brief and your sales view always agree.
Start here
See it on your own category.
Start free. Move to paid with a 30-day pilot: nothing to pay if it does not deliver.